About Me
Hello! I'm Anne
If you are curious about who I am and what shapes my approach, read my story.
When my good friend and Brainz Podcast Host Mark Sephton asked me in this interview, “What sets you apart as a coach?” it really made me stop and think. My clients use words like transformative,
inspirational, and exceptional in their Google reviews. I think I bring rare experience across business, career, leadership, and entrepreneurship, guided by strong values and a deep belief that we are here to make a positive difference, and become the best version of ourselves.
My Story
My journey to coaching began with decades of hands-on experience in business. I’ve worn many hats – senior leader, consultant, strategist, and entrepreneur. I’ve led global teams, navigated complex projects, developed learning and development initiatives, and built my own businesses from the ground up. Each chapter of my career deepened my understanding of what makes organisations and people thrive.
Even before I officially became a coach, I was drawn to the human side of business. I loved uncovering what motivated people, how teams worked best together, and how culture influenced success. Over time, it became clear that my passion lay not just in achieving business goals, but in helping people unlock their potential, find their true direction, and thrive.
In 2001, I left my corporate career, retrained as a coach and took the leap to start my own business, blending my business acumen with my love for learning and personal development. By 2004 I’d launched four start-up businesses.
They all failed for different reasons but I learnt a LOT about business, and myself!
In 2009, I successfully secured funding from the University of Warwick to develop a proof of concept for an innovative online platform.
The aim was to engage employees across an organisation and harness their skills, ideas, and experience to co-create solutions to internal challenges. It was ahead of its time and an early precursor to the collaborative innovation tools we see widely used today.
Unfortunately, it launched during a deep recession, and despite strong interest, I wasn’t able to secure the investment needed to take it to market. But as with every chapter of my career, it taught me invaluable lessons about business, risk, and resilience and deepened my understanding of what it takes to bring new ideas to life.
Since then, I’ve coached hundreds of leaders and professionals, each at a unique crossroads, some stepping into bigger roles, others seeking clarity, purpose, or strategies for success, and many navigating significant change.
What I offer is more than just coaching. It is a partnership built on trust, real conversations, and strategic insight. My approach is grounded in real-world business and life experience and a deep commitment to helping my clients reconnect with their values, find clarity, confidence, and fulfilment.
What lights me up is helping clients find clarity, unlock their potential and make positive changes that improve their work and lives.
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